Hilton to open fifth DoubleTree in central London

Hilton has just announced the addition of another London hotel to be operated under the DoubleTree brand. The DoubleTree by Hilton London-Victoria will be the brand’s fifth hotel in central London and will be conveniently located just opposite London Victoria Station, providing easy access to National Rail, Gatwick Express and London Underground services.

The 225-bedroom hotel was previously known as the Hesperia London Victoria and will now undergo a multi-phase refurbishment that will greet guests with a new, welcoming lobby space on the ground floor as well as redesigned dining options and other business, conference and leisure facilities that are sure to make this central London hotel a popular choice with business and leisure travellers alike. The new DoubleTree by Hilton London-Victoria is to be operated by Southampton Row Hotel LLP and managed by Crimson Hotel Group. Aly Kassam, director of the Crimson Hotel Group said: “Crimson is delighted to announce the rebranding of this iconic Victoria property to introduce its second DoubleTree by Hilton hotel offering in Central London. We are very excited to work with DoubleTree by Hilton and Hilton Worldwide on this project and we believe there has never been a better time to invest in hotels in London as we believe the tourism industry in the capital is set to improve further. We have transformed another great hotel asset into a luxurious, yet affordable retreat in the heart of the capital which makes it ideal for both business and leisure travellers.”

There is a wide selection of guestrooms and suites at DoubleTree by Hilton London-Victoria designed to meet the requirements of all travellers. All rooms are comfortable retreats offering sitting area, satellite television with flat screen TVs, trouser press, tea and coffee making facilities, high-speed Internet and Crabtree & Evelyn Citron bath and body products. The hotel also has eight meeting rooms and boardrooms that can accommodate between 10 and 160 delegates. There is a business centre incorporating all the latest technology and concierge services. There is a new restaurant called 2 Bridge Place which has a modern, casual environment providing fine European food for lunch and dinner. The Lounge and Bar is the perfect place for taking snacks, a glass of wine or cup of coffee.

Rob Palleschi, global head of DoubleTree by Hilton, said: “DoubleTree by Hilton is delighted to further strengthen our network of fine UK hotels with another outstanding hotel location in this world gateway city. With the introduction of hotel products like the DoubleTree by Hilton London-Victoria, the DoubleTree by Hilton brand is quickly becoming recognised within the UK and around the world by travelling consumers seeking upscale hotel accommodation along with a personalised, welcoming level of service, style and hospitality.”